True progress comes from lifting everyone up together
Over recent generations, the necessary fight for women's equality has sometimes left young men questioning their place and purpose. We're here to say there's room for everyone at the table.
Our Mission
Our mission is to celebrate the full spectrum of human experience—honoring both feminine and masculine energy, creativity, and strength. We create clothing that empowers individuals to embrace their authentic selves while fostering genuine equality and mutual respect across all identities.
We're not about taking sides. We're about taking a stand for balance, confidence, and the radical idea that supporting one group doesn't mean diminishing another.
Our Story
What started as two mates in New Zealand having a laugh—drawing cheeky symbols on dusty work sites and fogged-up car windows—quickly evolved into something much deeper. What began as juvenile humour became the spark for serious conversations about identity, purpose, and belonging in today's world.
The more we shared our ideas with friends, strangers, and everyone in between—across genders, ages, and walks of life—the more we realised we'd struck a nerve. People were hungry for a brand that didn't just sell clothes, but stood for something real.
Today, we create thoughtfully designed pieces that let you wear your values—literally. Because the best conversations often start with what you choose to put on in the morning.
